…to my passion in life …. marketing and the quickly changing landscape of digital media.

Whether you work in the space, are training for a career in digital marketing, or just aspire to learn more about this field, I hope that my passion comes across in these pages and that you take something meaningful away from your visit here.

About this site

This site is not just about me, its about trends in global marketing, PR and advertising, and advice to other marketeers along with tips and tricks that I have found useful on a broad range of subjects from conferences and events to generative AI and the future of digital marketing.

Have a look around and come back often, as I will be making updates to this site each week as time permits.

About Me

I am Samantha Staynings. I have worked in the digital media, creative content, marketing and advertising space for the past decade for both B2C and B2B customers. This includes working for brands and organizations across the United States, Europe and Asia.

I have worked as a TV anchor, an actress & model, on TV and video production, as a creative in digital media, as a social media influencer and currently lead marketing for a cybersecurity startup. I am a huge believer in broad as well as deep skills and this continues to help me in my success. You can’t lead a team if you are blind as to some of the roles and tasks needed by your team.

As a global marketing manager, I currently oversee the development and execution of marketing strategies and campaigns across multiple channels and regions for a New York based startup in the biomedical cybersecurity sector. A global presence ensures that I am designing, planning and overseeing events all over the world.

It also means that I am leveraging my digital media expertise and content creation skills to produce engaging and informative content for the company’s website, social media platforms, newsletters, and webinars, reaching thousands of potential and existing customers worldwide.

With a proven track record of delivering high-quality work products and achieving marketing objectives, I have extensive experience in B2B and B2C marketing, branding, social media strategy, and customer relationship management. I have also worked as a content creator and influencer for over 100 top brands, including La Mer, Jo Malone, and Louis Vuitton. I am passionate about my work and motivated by the opportunity to make a positive impact in marketing no matter what the industry or where prospects are located.

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This blog is a collection of my thoughts on marketing and advertising. You’ll soon see that I like to post about a wide variety of marketing related subjects. Please check back often as I add more posts. Feel free to leave a comment too.

Unlocking the Potential of Social Media: A Comprehensive Guide for Businesses

In today’s digital age, businesses must not overlook the power of social media. It has become a dynamic force that shapes consumer behavior and plays a crucial role in a brand’s success. Whether your goal is to boost brand awareness, drive sales, or enhance customer service, social media platforms offer a myriad of opportunities to …


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